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esports biz
On October 8, 2018, esports sports podcast, Project Esports interviewed Justin M. Jacobson, Esq., Vice-President at The Jacobson Firm, P.C. In his interview, Justin discusses the firm’s prior work in esports as an attorney and player representative, esports players unions as well as Season 2 of the NBA 2K League. Check the full interview below...
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The Marketing Dilemma of the Esports Influencer By Justin M. Jacobson, Esq. With publications constantly reporting on the esports “boom,” most of the world’s marketing agencies and brand managers are familiar with the world of esports and its “key” demographic. Marketers see league sponsors, such as Toyota, T-Mobile, and Sour Patch Kids for Blizzard’s Overwatch...
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Esports Marketing: The “Streamer” Step And Repeat – A New Content Streaming Innovation By Justin M. Jacobson, Esq. While I’m not claiming to re-invent the wheel; however, as with every established technique, over time new ways to apply and utilize the old tricks in a new situation develop.  This brings us to the marketing genius...
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The Present and the Future of the NBA 2K League Twitch Experience By Justin M. Jacobson, Esq. A month into the NBA 2K League regular season, and the audience figures seem disappointing. Each episode of the fourth installment of LeBron v. the Warriors in the NBA Finals is, of course, pulling in millions of viewers....
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On May 17, 2018, esports business podcast, Disrupt interviewed Justin M. Jacobson, Esq., Vice-President at The Jacobson Firm, P.C. for Episode 5 of its Disrupt Podcast. In his interview, Justin discusses the firm’s prior work in esports law as well as explored some esports tax matters and the potential of collective bargaining agreements in esports....
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Why Every Professional Gamer Needs a Team (of Professionals) By Justin M. Jacobson, Esq. Similar to other talent based industries, including music, television, and sports; professional video game competitors participating in organized esports should have a “team” of competent professionals around them to advise them and to consult with. While this may seem straightforward in...
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Comparing the NBA 2K League In-Studio Experience With Twitch By Justin M. Jacobson, Esq. The inaugural season of the NBA 2K League tipped off from the league’s studio in New York on May 1. As an esports attorney and a fan, I was lucky enough to get inside the 200-person venue for the first ever...
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Business & Legal Tips for NBA 2K League & Pro Esports Players By Justin M. Jacobson, Esq. With the launch of the NBA 2K league, 102 of the world’s top NBA 2K players will now earn a six month salary, receive first-class housing accommodations and will be eligible for a variety of benefits, including health,...
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On April 2, 2018, Central Florida esports company, High Point Gamer interviewed Justin M. Jacobson, Esq., Vice-President at The Jacobson Firm, P.C. as part of its “Gamers Wanted” interview segment. In his interview, Justin discusses the benefits of legal representation in esports as well as explores the upcoming NBA 2K League season. Check the full...
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On March 10th, 2018, UK esports business internet radio station, Frag Radio interviewed Justin M. Jacobson, Esq., Vice-President at The Jacobson Firm, P.C. as part of its esports Business hours with Mitch Reames. Justin’s interview starts at minute 29 of the broadcast.  He discusses the drama surrounding the announcement of the inaugural NBA2K League draft...
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