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Trademark Law: “Brand” Protection For Professional Athletes By Justin M. Jacobson, Esq. Today more than ever, a professional athlete must be aware of how their “brand” is publicly viewed and protected.  This new focus on a player’s off-the-field business has caused many professional athletes from various sports to properly protect and monetize their actual name...
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Intellectual Property Considerations For Restaurants & Other Culinary Establishments By Justin M. Jacobson, Esq. As restaurants and other culinary establishments continue to form and grow, these companies begin to face new legal challenges similar to any other business.  While there are many matters a potential restaurateur must evaluate prior to forming or creating a culinary...
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Brand Sponsorship & Endorsement Agreements For Artists By Justin M. Jacobson, Esq. With the evolution of the music business in today’s digital age of streaming and downloads; the ancillary income that musicians generate from brand sponsorship and endorsements have become of paramount importance to an artist’s overall earnings.  For instance, “sponsorship spending on music tours,...
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A Few Legal Considerations For A Small Business Owner By Justin M. Jacobson, Esq. As more entrepreneurs continue to create their own small businesses, the need for proper legal planning becomes of paramount importance.  While there are many legal and business considerations a potential owner must consider before embarking on their own enterprise, we are...
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Esports Marketing: The “Streamer” Step And Repeat – A New Content Streaming Innovation By Justin M. Jacobson, Esq. While I’m not claiming to re-invent the wheel; however, as with every established technique, over time new ways to apply and utilize the old tricks in a new situation develop.  This brings us to the marketing genius...
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Spinning in the USA: The O-1 Visa for the Foreign EDM DJ By Pablo G. Velez, Esq., Of Counsel It goes without saying that EDM is a worldwide phenomenon that has created global celebrities out of DJs such as Tiesto, Deadmau5, David Guetta, and more. The demand for talented foreign DJs in the United States...
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The Present and the Future of the NBA 2K League Twitch Experience By Justin M. Jacobson, Esq. A month into the NBA 2K League regular season, and the audience figures seem disappointing. Each episode of the fourth installment of LeBron v. the Warriors in the NBA Finals is, of course, pulling in millions of viewers....
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The Early Evolution of the NBA 2K Studio Experience By Justin M. Jacobson, Esq. One thing is certain after the first few weeks of the inaugural season of the NBA 2K League: for fans more used the watching esports on Twitch, the live viewing experience is something wonderful to behold. The competitors sit on large, comfy...
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Why Every Professional Gamer Needs a Team (of Professionals) By Justin M. Jacobson, Esq. Similar to other talent based industries, including music, television, and sports; professional video game competitors participating in organized esports should have a “team” of competent professionals around them to advise them and to consult with. While this may seem straightforward in...
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Comparing the NBA 2K League In-Studio Experience With Twitch By Justin M. Jacobson, Esq. The inaugural season of the NBA 2K League tipped off from the league’s studio in New York on May 1. As an esports attorney and a fan, I was lucky enough to get inside the 200-person venue for the first ever...
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